Personal Project · Mobile UX · Two-Sided Marketplace Design
Market research & product-market fit →
There's no one-stop solution for pet needs. PetMe is designed to be one.
Adoption listings live on one site, vaccinations get tracked nowhere but memory, and every groomer, vet, sitter, and pet business gets found by word of mouth and booked by phone. PetMe is a mobile app and two-sided marketplace that puts discovery, a full daily care schedule, a real profile per pet, and every provider a parent needs into one search and one calendar — with providers listed and bookable the way Airbnb lists and books a place to stay.
Personal project · Figma UI concept (2021) extended with a two-sided marketplace & monetization model (2026).
What's broken today
Browsing dogs, cats, and rescues means checking a different site or shelter for each species, with no way to filter by breed or distance in one place.
Feeding times, walk schedules, vaccination dates — most of it is memory, a sticky note, or a reminder that never got set.
A groomer, sitter, or vet clinic gets found through a phone book or an Instagram DM — never through a real search with location, date, and budget filters.
What's inside
- Adoption & rehoming
- Vaccination centers
- Vet clinics & vets
- Groomers & sitters / boarding
- Pet food & retail
- Pet restaurants & locations
- Pet events
- Pet profiles & bioschedules
- Shared care calendar
- AI conversational provider search
What I designed
- Species to specific pet, in one flowDogs → Beagles → "Tough, 1yr, available for free, 10km away" in three taps, not three websites.
- A full day mapped, not a to-do listFeed, walk, meds, bath, and grooming each sit on an hourly timeline, so a gap in the day is visible, not forgotten.
- A real profile, with a paid bioscheduleName, age, birthday, gender by default; a breed-specific feeding & care schedule as a paid unlock once a parent is invested in the profile.
- Adoption becomes an ongoing relationship"My Buddies" keeps every adopted pet's posts and updates in view long after the swipe that found them.
- Providers become bookable, not just listedOnboarding, a searchable profile, a request/accept booking flow, two-way reviews, and provider-set pricing — the marketplace half of the app.
- Conversational search finds the right provider"Grooming within 5km, this weekend, under $60, here's my dog" — parsed into a ranked match, the way Apple/Google Maps handle a spoken query.
Two sides of one marketplace
The Pet Parent
The Care Provider
Restaurants, retail, and pet events plug into the same app as a discovery layer — useful to parents, but not yet part of the booking-and-commission loop these two personas transact through.
The platform model: two-sided marketplace
(groomers, vets, sitters, boarders)
search · booking · trust · commission
(demand)
The same network effect Airbnb runs on: more providers listed makes search results better, better results bring more parents to book, more bookings attract more providers.
How a provider gets listed & found
Provider onboarding
What a parent can filter or ask for, on the other side of that same listing:
- Service type
- Radius (km)
- Date range
- Budget ceiling
- Minimum rating
- Verified only
- Species / breed specialty
- Available today
How a booking actually happens
Not one flowchart line — two sides seeing two different, synchronized views of the same event.
If a request is declined or the 12h window expires, the parent is shown the next-ranked match automatically — no dead end.
Trust & reviews
Punctuality, communication, whether the pet's bioschedule was actually followed, and would-book-again.
Accuracy of the pet info provided, pickup/drop-off punctuality, and communication — a two-way loop, the same shape as Airbnb host ↔ guest reviews.
Both sides submit their rating before either one is revealed, so neither is written in retaliation for the other's.
- Licensed vet
- Certified groomer
- Insured sitter / boarder
- Background-checked
- 50+ bookings completed
Rating average, completed-booking count, and response rate feed directly into search and conversational-match ranking — the free ranking signal that sits alongside, not replaced by, paid featured placement.
Pricing
Providers set their own price per service — PetMe doesn't set rates, it takes a cut of them.
- Full groom — $45
- Basic wash — $25
- Overnight boarding — $30/night
- Vet consult — $60
- Vaccination visit — $40
- Dog walk (30 min) — $18
Sample journey
Pet parent — conversational search to booking
How it monetizes
A 12% fee taken from the provider's payout on every completed grooming, vet, sitting, or boarding booking — no separate charge to the parent, the same take-rate mechanic that makes the Airbnb model work.
Breed-specific feeding, care, and vaccination schedules are a paid download per pet; general breed grooming videos stay free.
Free general content builds habit and trust; the paid, personalized bioschedule is the upgrade moment once a parent is already invested in the pet's profile.
A standard lever for this model — providers pay to rank higher in search and conversational-match results — flagged as a logical next step, not a finished mechanic.
PetMe isn't just an app that helps you find a pet. It's the system — adoption, daily care, and every provider in between — that helps you keep it, all in one place.
What PetMe is built to enable
PetMe is a concept-stage design project, not a shipped product — there's no live traffic behind these numbers. What follows is the analytics PetMe's own dashboard is designed to produce once it is live, not measured results.
Signature mechanics
Volume, illustrative
- 1 in 3 parents book more than one provider type in the same month — the one-stop-shop pitch showing up in behavior, not just in the feature list.
- Highly-rated providers get rebooked roughly 3× more often by the same parent — the rating loop compounding trust instead of resetting it every booking.
- Vaccination and feeding gaps get flagged before they're missed, not after — the daily-care timeline doing the job memory used to do.
