Strategic Consulting Project - Digital Retail Bank Launch Strategy for Client X
Project Description
Supported vendor evaluation and go-to-market strategy for Client X's UK digital bank launch, focusing on BaaS selection, regulatory alignment, and digital-first product design.
Performed a comprehensive multi-criteria decision analysis (MCDA) to evaluate 8 Banking-as-a-Service (BaaS) vendors across 13 critical factors; recommended Thought Machine for its modular architecture and long-term strategic alignment. Designed a detailed go-to-market plan, including customer segmentation, product roadmap, and digital channel strategy tailored to UK regulatory frameworks (FCA, PRA, Open Banking). Proposed a cloud-native, API-first architecture to maximize agility, scalability, and compliance. Recommended digital capabilities such as AI-driven personal finance tools, Buy Now Pay Later (BNPL), embedded finance, and ESG-conscious offerings targeting urban professionals aged 25–55.
Detailed Tasks
- Conducted market research and competitor analysis to identify opportunities and threats in the UK digital banking sector.
- Developed a phased go-to-market strategy, including vendor evaluation and BaaS selection.
Core Skills
Tech Stack
Analysis & Strategy
- MCDA Framework
- Vendor Assessment
- Market Analysis
- Regulatory Framework
Digital Solutions
- Cloud-Native Architecture
- API-First Design
- AI-Driven Tools
- Embedded Finance
Key Challenges & Solutions
- Challenge: Navigating complex regulatory requirements for digital banking
Solution: Developed a comprehensive compliance roadmap and engaged with legal experts to ensure alignment with UK regulations. - Challenge: Selecting the right BaaS and technology partners with long-term strategy and market positioning
Solution: Conducted thorough vendor evaluation and scenario analysis to identify optimal partners for scalable growth. - Challenge: Achieving differentiation in a competitive market
Solution: Designed unique digital-first product features and customer experience enhancements.
Project Outcomes
- Delivered a strategic go-to-market roadmap tailored for the UK digital banking sector, incorporating phased launch stages
- Proposed a vendor evaluation framework for Banking-as-a-Service (BaaS) and fintech partners to support scalability and regulatory fit
Business Impact
- Provided a strategic foundation for differentiated market entry through informed vendor selection, digital-first product design, and go-to-market planning.
- Enhanced customer experience and brand positioning by addressing unmet needs identified through market research.